Fluid is proudly South African
Love for the lifestyle
Over the years, we have created some of the most innovative designs on the paddling market, from recreational to whitewater. What we however really want to share with people is a love for the lifestyle.
Love for paddling
As a South African company we understand that where there is sun and water there will be enthusiasts relishing the great outdoors. Our kayaks enable you to do just that, regardless of whether you are simply having some fun in the sun, or finding your own adventure. Fluid aims to grow a love for paddling and the outdoors with our extensive range of kayaks. Fluid’s whitewater kayaks are built with technical insight, engineering know-how and most importantly, a first-hand knowledge of what it means to run heavy water.Our recreational kayaks come in all shapes and sizes, ensuring everyone can get on the water, while our fishing kayaks have all the essential outfitting and necessities to help you get out there.
Love for family
We believe a kayak is an investment in your family for years to come. It’s a great way to get yourself, your family and your friends to explore a healthy lifestyle. We remain a kayak company, managed by paddlers and loved by paddlers.
Love for new challenges
Fluid Kayaks is built upon a legacy, a dream of man as old as the ages; to navigate the waterways of this planet, to find new horizons, to seek and share adventure. Our passion is visible in the numerous innovative designs and this innovation, in turn, fires our passion for new challenges.
We are a bit paranoid about words like “innovation”, “thinking out of the box”, etc. In this modern age these have become buzz words, used by everyone and anyone who do something slightly different. Two questions need to be asked when anybody makes such a claim. The first being: “is it really different from what has been done before?” The second: “does it work?” At Fluid we look at things differently. Everything that needs to be designed on our boats are designed from basic principles. This includes hull design, deck design and outfitting.
Sometimes we arrive at something completely different, sometimes the differences are more subtle. We don’t tire ourselves too much about the first question on innovation. Being different is not the sole purpose of what we do. We care more about the second question: “does it work?” We consider being based in Africa a blessing, where we are a bit isolated from the other manufacturers. This makes it easier for us to work from first principles, instead of adapting someone else’s ideas. We set certain parameters for every boat we design, and the boat won’t go in production until we are sure that we’ve achieved the optimum for every parameter. Sometimes it takes a bit longer than we promised, but the wait is always worth it. We also don’t believe in gimmicks. Pure functional design is all that counts, blended with pleasing aesthetics. We believe that you deserve the best when you buy one of our boats, and it is our aim to deliver the best.